Creativity

Bet on a Hollywood-Style Car Race in This Interactive Sports Betting Campaign

Nima Nourizadeh Helms First Work by BBH for Betting Brand Bwin

By Alexandra Jardine. Published on Aug 16, 2017

Editor's Pick

Sports betting company Bwin is inviting viewers to bet on the outcome of an interactive car racing film in a new pan-European campaign from BBH Sport.

The 90-second launch film, timed to coincide with the start of the Premier League soccer season, features black and yellow cars screeching through the streets, before stopping suddenly and prompting the audience to back either yellow or black for the winner at bwin.com. Another film will launch on Sept. 12, revealing the winner of the race, and the winners of the 100,000 pound prize.

The production, filmed in Thailand, uses stunt drivers who have worked on several Bond and "Fast & Furious" movies and was directed by Iconoclast's Nima Nourizadeh, best known for his feature films "Project X" and "American Ultra."

The campaign will run across Europe, including Germany, Italy, Belgium, Greece, Spain, France, Denmark, Netherlands and the U.K. It's designed to position Bwin as a more interactive, inventive betting brand and is the first work from BBH since the agency was appointed in March.

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About

Credits

Date
Aug 16, 2017
Agency:
BBH Sport
Client:
Bwin
Executive Creative Director:
Ewan Paterson
Creative Director:
Matt Moreland
Creative Director:
Chris Clarke
Creative Director:
Paul Silburn
Executive Producer:
Charlie Gatsky
Agency Producer:
Nicole Southey
Assistant Producer:
Nnena Nwakodo
Account Director:
Patrick Farrall
Account Manager:
Louise Bodily
Production Company:
Iconoclast
Director:
Nima Nourizadeh
Executive Producer:
Carine Harris
Producer:
Suza Horvat
Cinematographer:
Barry Ackroyd
Stunt Coordinator:
Gary Powell
Service Company:
Living Films
Service Co Producer:
Fred Turchetti
Service Co Producer:
Chris Lowenstein
Edit Company:
Final Cut
Editor:
Dan Sherwen
Editor Assistant:
Leila Gaabi
Producer:
Frankie Elster
Post Production Company:
Glassworks
Executive Producer:
Hector McLeod
Executive Producer:
Duncan Buxton
Producer:
Joe Billington
Production Assistant:
Jack Wood
Grade:
Daniel De Vue
Lead 2D:
Ben East
Lead 2D:
Duncan Malcolm
Lead 3D:
Sebastian Mayer
Sound Company:
Sound Studio Factory
Sound Engineer:
Phil Bolland
Producer:
Lisette Nice
Music:
Track New Year's Eve
Performed by:
Dengue Fever
Published by:
Troll Under the Bridge
Published by:
I Armed Crab Publishing
Published by:
Chhom Chimney
Published by:
Noon Key
Music:
Foolish Mortal Publishing
Music:
Swop Songs
Arranged by:
Holtzman
Arranged by:
Chhom
Arranged by:
Ralicke
Arranged by:
Smith
Arranged by:
Williams
Administered:
Annie Reed Music Ltd (PRS)
Music Supervisor:
Black Sheep Music

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