C3 Presents: PaloozaHead

Remember Pine Knob in '91? The great sod fight? Nine Inch Nails and Body Count on the same bill? The kids who've pushed Grow Interactive's Published on

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Remember Pine Knob in '91? The great sod fight? Nine Inch Nails and Body Count on the same bill? The kids who've pushed Grow Interactive's Paloozahead site past a million page views since it went online almost two weeks ago probably don't, but no matter. To promote the Lollapalooza music festival, which has, since 2005, been a week-long event in Chicago's Grant Park, Grow used the power of faceplanting. According to Grow, over 37,000 people have created their genre-bending mascot with the site, which allows you to paste the scene-specific gear on your an image of your face to create your Mod-Goth-Hip Hop-Indie concert-going marionette. Of those, eleven thousand users have embedded the code specific to personal Paloozaheads into their own sites.
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About

Credits
Date
Apr 23, 2007
Interactive Agency:
Grow Interactive
Client:
C3 Presents
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