Creativity

C3 Presents: PaloozaHead

Remember Pine Knob in '91? The great sod fight? Nine Inch Nails and Body Count on the same bill? The kids who've pushed Grow Interactive's

Editor's Pick

Remember Pine Knob in '91? The great sod fight? Nine Inch Nails and Body Count on the same bill? The kids who've pushed Grow Interactive's Paloozahead site past a million page views since it went online almost two weeks ago probably don't, but no matter. To promote the Lollapalooza music festival, which has, since 2005, been a week-long event in Chicago's Grant Park, Grow used the power of faceplanting. According to Grow, over 37,000 people have created their genre-bending mascot with the site, which allows you to paste the scene-specific gear on your an image of your face to create your Mod-Goth-Hip Hop-Indie concert-going marionette. Of those, eleven thousand users have embedded the code specific to personal Paloozaheads into their own sites.

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About

Credits

Date
Apr 23, 2007
Interactive Agency:
Grow Interactive
Client:
C3 Presents

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