Email or Dragons, Which Would You Choose?

Argentina's Cablevision Play Highlights Ease of Accessing Entertainment

By Laurel Wentz. Published on Aug 12, 2015

Editor's Pick

Respond to a work email, or download the latest episode of "Game of Thrones"? That's the tricky dilemma faced by a worker when he gets a message that the latest episode is available to download, illustrating the easy accessibility of entertainment on Argentina's Cablevision Play.

As the office worker hesitates, his cubicle is blown apart and "Game of Thrones" characters (played by a Spanish-speaking cast) appear (well, five of them) and points out that "today is the battle to recover the throne." A matching force of five managers shows up and insists he reply to the email. A verbal fight breaks out: "No email is more important than a battle against dragons." "Dragons won't give you a promotion." "A promotion you've been promised for years." With cries of "Dragons!" and "Email!" the two sides rush into battle.

"Today we don't have to wait to get home to enjoy our favorite series," said Gabriel Huici, executive creative director of Don, the Buenos Aires creative shop that works for Cablevision."We take advantage of a break during the day to remain fans, get a jump on episodes, and get up to date on that season, and in that context the idea and insight was born for the campaign we had fun doing."

"Versus" is running on TV, print, radio, outdoor, online banners and social networks.

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Aug 12, 2015
Don Buenos Aires
Cablevision Play
Executive Creative Director:
Papón Ricciarelli
Executive Creative Director:
Gabriel Huici
Creative Director:
Mariano Gamba
Creative Director:
Rodrigo Greco
Luis Gutiérrez Araque
Art Director:
Gonzalo Juri
Group Account Director:
Mariela Seijo
Account Supervisor:
Meme Castellani
Account Executive:
Giannina Donnadio
Planning Director:
Verónica Mauri
Audiovisual Production Director:
Carlos "Pelu" Cavaciocchi
Audiovisual Production:
Nicolás Hoffmann
Production Company:
Mati Moltrasio
Director of Photography:
Javier Juliá
Art Director:
Eugenia Lestard
General Producer:
Thomas Amoedo
Daniel Faerman
Sound Company:
Elefante Resonante
Mariano Ricciarelli
Alejandro Sobrino
Martín Pezza

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