Creativity

See How Cadbury Engaged with Commuters in AR Stunt at London Waterloo

Brand Used Giant LCD Screen in Chocolate Giveaway

Published on Jun 05, 2014

Editor's Pick

Cadbury surprised commuters at Waterloo Station this week with an augmented reality stunt on the station's recently-launched giant digital screen, Motion@Waterloo. The 40 meter LCD screen showed 3D virtual models of chocolate objects above commuters' heads to guess what they may be thinking about: from football to cars to shoes. Commuters were then challenged to virtually "burst" each chocolate object to be rewarded with a promotional Cadbury bar. The campaign was conceived and produced by Elvis, with the AR technology integrated by Grand Visual, which created a bespoke application for the event.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 05, 2014
Agency:
Elvis
Client:
Cadbury
Creative Technology:
Grand Visual
Media Agency:
PHD
Outdoor Media Company:
JCDecaux Live
Experiential Agency:
Golin Harris

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.