This Marriage Proposal Fail Was a Stunt by Cadbury Bournville

Ogilvy India Uses 'Not Too Sweet' Campaign Idea

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You may have seen this viral video making the rounds. It features an embarassingly earnest young Indian man proposing to his girlfriend in a mall, complete with a string quartet and a thoughtful speech, only to have his lady friend hit him over the head with a ukelele. Turns out, it was a brand campaign by Cadbury Bournville, a candy bar that isn't too sweet. The idea being, that it was the overtly saccharine nature of the proposal that got to the lady in question.

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Dec 30, 2013
Ogilvy & Mather Mumbai
Cadbury Bournville
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