This Marriage Proposal Fail Was a Stunt by Cadbury Bournville

Ogilvy India Uses 'Not Too Sweet' Campaign Idea

Published on Dec 30, 2013

Editor's Pick

You may have seen this viral video making the rounds. It features an embarassingly earnest young Indian man proposing to his girlfriend in a mall, complete with a string quartet and a thoughtful speech, only to have his lady friend hit him over the head with a ukelele. Turns out, it was a brand campaign by Cadbury Bournville, a candy bar that isn't too sweet. The idea being, that it was the overtly saccharine nature of the proposal that got to the lady in question.

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Dec 30, 2013
Ogilvy & Mather Mumbai
Cadbury Bournville

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