Creativity

Cadbury: Bubbly

The joy of chocolate.

Published on Feb 06, 2012

Editor's Pick

Cadbury has been wowing shoppers with a wacky, musical chocolate fountain at London's Westfield Shopping Centre, to kick off a six million pound integrated campaign through Fallon, centered around the idea of 'Joyville'.

The idea of Joyville, a mythical, chocolate-filled land that 'lives in the imagination of chocolate lovers' (and is all kitted out in Cadbury's trademark dark purple), will feature in Cadbury's Dairy Milk TV work including this spot directed by MJZ's Tom Kuntz, for its new Bubbly brand that broke this weekend), plus outdoor, PR, experiential, in-store and digital communications. It will form the basis of a long-term communications platform. The fountain, which launched on January 28 and will be touring the UK, was designed by Made in Fallon and delivered by experiential agency Amplify.

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About

Credits

Date
Feb 06, 2012
Agency:
Fallon London
Client:
Cadbury
Experiential Agency:
Amplify
Experiential Agency:
Amplify
Creative Director:
Sam Oliver
Creative Director:
Shishir Patel
Creative:
Chris Bovill
Creative:
John Allison
Director:
Tom Kuntz
Production:
MJZ
Design:
Made in Fallon
Project Manager:
Abi Pearl
Agency Planner:
Craig Wills
Agency Producer:
Rob Punchard

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