Creativity

Cadbury: Charity Shop Dance Off

Dance of the castoffs

Published on May 06, 2011

Editor's Pick

Old clothes are reanimated by an 80s tune in this latest Cadbury spot from Glass and a Half Productions and Fallon London.

The anthem spot, in which second hand clothes dance to Jermaine Stewart's "You Don’t Have To Take Your Clothes Off," is part of a £6.2 million campaign that will also include a site, iPhone app and experiential components.

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About

Credits

Date
May 06, 2011
Agency:
Fallon
Client:
Cadbury
Executive Creative Director:
Augusto Sola
Creative:
Sam Hibbard
Agency Producer:
Sasha Mantel
Director:
Megaforce
Production Company:
Riff Raff Films
Producer:
Matthew Fone
Director of Photography:
Lasse Frank
Production Designer:
Petr Kunc
Editor:
Amanda James
Post Production:
MPC-LA
Post Production Producer:
Julie Evans
VFX Artist:
Michael Gregory
Sound Engineer:
Parv at Wave
Music:
Jermaine Stewart
Media Agency:
PHD
Media Planner:
Katrin Schlenka

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