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Cadbury: Charity Shop Dance Off

Dance of the castoffs

Editor's Pick

Old clothes are reanimated by an 80s tune in this latest Cadbury spot from Glass and a Half Productions and Fallon London.

The anthem spot, in which second hand clothes dance to Jermaine Stewart's "You Don’t Have To Take Your Clothes Off," is part of a £6.2 million campaign that will also include a site, iPhone app and experiential components.

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About

Credits
Date
May 06, 2011
Agency:
Fallon
Client:
Cadbury
Executive Creative Director:
Augusto Sola
Creative:
Sam Hibbard
Agency Producer:
Sasha Mantel
Director:
Megaforce
Production Company:
Riff Raff Films
Producer:
Matthew Fone
Director of Photography:
Lasse Frank
Production Designer:
Petr Kunc
Editor:
Amanda James
Post Production:
MPC
Post Production Producer:
Julie Evans
VFX Artist:
Michael Gregory
Sound Engineer:
Parv at Wave
Music:
Jermaine Stewart
Media Agency:
PHD
Media Planner:
Katrin Schlenka
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