Creativity

Cadbury: Dairy Milk Bubbly Mint Google+ Unveil

Fans get to launch - and taste- a new brand.

Published on Sep 26, 2012

Editor's Pick

Is this the first product to be launched live on Google +? Cadbury unveiled new brand Dairy Milk Bubbly Mint on a Google+ Hangout with real-life Cadbury fans. The fans were sent the product and instructed not to open it until the event, hosted by two Joyville workers on Cadbury's Google page. Fans opened their chocolate bars and tasted the new flavor for the first time together in a 30 minute Hangout, as seen in an edited version shown here. The unveiling featured for the day on Google's "What's Hot" section.

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About

Credits

Date
Sep 26, 2012
Agency:
PrettyGreen
Client:
Cadbury

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