Cadbury: Dairy Milk Chocolate Thumb

A big chocolately thank you.

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Creating something unique to thank Facebook fans for their support seems to have become something of a new art form. Honda turned fans' faces into Jack-o-Lanterns and Hall's immortalized their features in cough candy.

The latest brand to get in on the action is Cadbury, which last week created a massive 'thumbs up' sculpture consisting of bars of Dairy Milk, celebrating the face that it now has one million Facebook fans. Live streaming of the build (dreamed up by agency Hypernaked) was shown on the Cadbury Dairy Milk Facebook page. and fans could send messages of encouragement to the workers by posting content to the studio's live wall. A Facebook fan also had the plum job of putting the final slab of chocolate in place.

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Jan 18, 2012
The Rumpus Room
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