Creativity

Cadbury Dairy Milk: Joyville Made

Add content to your chocolate.

Published on Feb 06, 2013

Editor's Pick

In its latest effort from its Joyville campaign, Cadbury's Dairy Milk brand teamed up with Hypernaked to let UK customers personalize their chocolate bars - not just with names and messages, but even with their own selected web content.

Users can compose their bar online at the Joyville Made website. As well as adding a name and a message to two different sizes of Cadbury Dairy Milk, they can add a "web card", which will display Facebook photos, YouTube videos and more. Then, they can get their chocolate sent by mail to the recipient.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 06, 2013
Agency:
Hypernaked
Client:
Cadbury Dairy Milk

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.