Cadbury Dairy Milk: Joyville Made

Add content to your chocolate.

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In its latest effort from its Joyville campaign, Cadbury's Dairy Milk brand teamed up with Hypernaked to let UK customers personalize their chocolate bars - not just with names and messages, but even with their own selected web content.

Users can compose their bar online at the Joyville Made website. As well as adding a name and a message to two different sizes of Cadbury Dairy Milk, they can add a "web card", which will display Facebook photos, YouTube videos and more. Then, they can get their chocolate sent by mail to the recipient.

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About

Credits
Date
Feb 06, 2013
Agency:
Hypernaked
Client:
Cadbury Dairy Milk
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