Creativity

This Sad, Grubby Stuffed Duck Will Make You Smile in Cadbury's Feel-Good Spot

Ad by Fallon Introduces Soft-Centered 'Puddles' Candy Bar

Published on May 18, 2015

Editor's Pick

Cadbury Dairy Milk's latest spot from Fallon London manages to make us feel both sorry for, and inspired by, a sad, grubby grille pet.

The TV ad, which breaks tonight introducing the brand's latest product launch, Cadbury Dairy Millk Puddles, tells the story of a purple stuffed duck subjected to rain, snow, traffic fumes and mud as he's driven around the country on a truck's grille. However, as the rain clears he starts to perk up and find joy in the reflections he sees in puddles. The song "Bring me Sunshine" (sung by iconic British '70s comedians Morecambe and Wise) adds to the feelgood vibe.

Directed by Us at Academy Films, the spot promotes the brand's first-ever candy bar to contain a soft-centered filling. "Puddles" comes in two flavors, Smooth Mint and Smooth Hazelnut, and each tablet is made up of raised, puddle-shaped blocks, decorated with tiny "ripples."

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About

Credits

Date
May 18, 2015
Agency:
Fallon London
Client:
Cadbury Dairy Milk
Executive Creative Director:
Nick Bell
Creative:
Rob Spicer
Creative:
Adam Griffin
Producer:
Tracy Stokes
Directors:
Us
Prod. Co.:
Academy Films
Production Company:
Academy Films
Production Co Producer:
Lucy Gossage
Editor:
Assembly Rooms
Grade/VFX:
MPC-LA
VFX Producer:
Dafydd Upsdell
VFX Supervisor:
Michael Gregory
Colourist:
George K
Music:
'Bring Me Sunshine' – Kent / Dee and Morecambe & Wise
Sound Design:
Jack Sedgwick at Wave
Sound Producer:
Maggie McDermott at Wave
Chief Strategy Officer:
David Hackworthy

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