Cadbury: Fish

Bigger than a gorilla.

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As part of its sponsorship as the "official treat" of the 2012 London Olympics and Paralympics, Cadbury tapped Fallon London to launch a massive two-year campaign, Spot v. Stripes. The integrated effort includes TV, print, online, events, social media and more, all centered around a massive tourney divvying the U.K. up into two teams, Spots or Stripes, in the spirit of play.

Players are asked to join a side and participate in a series of silly games offered on the site—like hoop tosses, or of their own making—anything from traditional sports to cereal tower building or bog snorkelling. Games can be played online or in real life. Online winners get their points registered automatically, while offline competitors can log their wins on the claim a point page. The competition will continue right up to the 2012 games. The side with the most points after two years will be the winner, but the two teams will also participate in a grand score-off event for a special prize.

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About

Credits
Date
Aug 03, 2010
Agency:
Fallon London
Client:
Cadbury
Marketing Director:
Phil Rumbol
Head of Marketing:
Kerry Collinge
Brand Manager:
Sandie Dilger
Executive Creative Director:
Richard Flintham
Creative Director:
Augusto Sola
Copywriter/Art Director:
Augusto Sola
Agency Producer:
Nicky Barnes
Account Director:
Richard Fearn
Production Company:
Academy Films
Director:
Nick Gordon
Production Company Producer:
Lucy Gossage
Director of Photography:
Mark Silk
Editor:
Ed Line at Final Cut
Post Production Company:
MPC-LA
Post Production Producer:
Julie Evans
VFX Creative Director:
Jake Mengers
VFX Line Producer:
Stefano Salvini
VFX Supervisor:
Stefan Gertsheimer
3D:
Stefan Gertsheimer
2D:
Michael Gregory
Sound Studio:
Wave
Engineer:
Parv Thind
Music Company:
Soundtree
Music Director:
Pete Raeburn

See more credits

Category
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