Cadbury Designs Jacket That Lights Up When You Eat Chocolate

London Designers Created Coat To Illustrate Joy Of Eating Chocolate

Published on Jan 16, 2014

Editor's Pick

Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing "Joyville" themed campaign. London design firm Hirsch&Mann designed the jacket on behalf of Cadbury's PR company Golin Harris; it's intended to amplify the joy experienced by a person as he or she enjoys two different flavors of Cadbury chocolates; Cadbury + Daim and the Cadbury + Oreo. The technology uses Raspberry Pi controllers. The coat is triggered to light up when a sensor picks up chocolate traces. A "blinking heartbeat" then appears in the middle of the jacket and finally, music blares out of hidden speakers as confetti explodes out of the coat's collar.

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Jan 16, 2014
Design Company:
Hirsch & Mann

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