Creativity

Cadbury: Joyville Taster

Define the taste of Cadbury's.

Published on Feb 26, 2013

Editor's Pick

As the latest digital effort in Cadbury's Joyville campaign, the chocolate brand is asking social media users to invent a new word to define the taste of Cadbury Dairy Milk and win a job as a "Joyville Taster".

In a campaign devised by digital agency Hypernaked, consumers are invited to visit Cadbury's Facebook page and enter their word into the "Great Chocolate Mixionary", or on Twitter by including the hash tag #JoyvilleTaster. The winner also gets to design their own Cadbury Dairy Milk bar, as well as having a first taste of all new Cadbury chocolate before it hits the shelves, and a personal supply of chocolate.

A live version of the Great Chocolate Mixionary machine, which turns people's descriptions into a giant, chocolatey waterfall of words, is on display at the Cadbury World theme park until 2nd March.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 26, 2013
Agency:
Hypernaked
Client:
Cadbury

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.