Creativity

Cadbury NZ: Share the Joy

A nation fills a glass and a half.

Published on May 16, 2011

Editor's Pick

This Cadbury Glass and a Half Full effort out of New Zealand has recruited the entire country to contribute to a new song, based on the brand's mantra of joy. Over the past six months, DDB New Zealand and the client have been collecting sounds of joy from all over the country, all of which will be turned into a song, with the help of Bobby McFerrin.

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About

Credits

Date
May 16, 2011
Agency:
DDB New Zealand
Client:
Cadbury NZ
Group Executive Creative Director:
Toby Talbot
Creative Director:
Steve Kane
Creative Director:
Dave Brady
Writer:
Christie Cooper
Art Director:
James Conner
Writer:
Joe Hawkins
Digital Creative Director:
Aaron Goldring
Project Manager:
Andy Robilliard
Planning Director:
Lucinda Sherbone
Senior Planner:
Thinza Mon
Head of PR:
Claudia Macdonald
Event Director:
Amani Peleti
Head of TV:
Judy Thompson
Producer:
Chloe Sutherland
Producer:
Neil Stichbury
Director:
Chris Graham
Editor:
Paul Maxwell
Audio Post:
Liquid Studios
Visual Post:
Toybox

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