Cadbury: Spots vs. Stripes - Catch

Are you pitching, or catching?

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As part of its massive "Spots vs. Stripes" push for Cadbury, a two-year game-centric effort promoting the brand's sponsorship of the London 2012 Olympic and Paralympic games, Fallon has launched what it hopes to be the biggest game of Catch ever attempted. Over the next week, the brand will be distributing 100 GPS-enabled spotted and striped balls, which players will have to pass back and forth to each other. The ball that travels the furthest when the seven days are up wins, and one lucky baller will earn 5000.

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About

Credits
Date
Dec 07, 2010
Agency:
Fallon London
Client:
Cadbury
Agency:
Fallon London
Category
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