Creativity

Who Knew Wrapping Paper Could Be Such a Delightful Present?

Published on Nov 08, 2013

Editor's Pick

More than half the fun of opening presents on Christmas is tearing the wrapping paper off the packages. Fallon London and Somesuch director Kim Gehrig turn this little nugget of insight into a charming holiday spot for Cadbury, in which we see children waking up to find their homes, trees, cars and entire surroundings covered in the brand's purple wrapper. As Darlene Love sings the classic Xmas tune "Marshmallow World," they have a ball shredding it all to bits, and fortunately, get an avalanche of chocolate when they attack a giant purple snowman.

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About

Credits

Date
Nov 08, 2013
Agency:
Fallon London
Client:
Cadbury
Creative:
Thom Glover
Creative:
Eoin McLaughlin
Executive Creative Director:
Santiago Lucero
Producer:
Lisa Mason
Director:
Kim Gehrig
Production Company:
Somesuch & Co
Producer:
James Waters
Editor:
Art Jones
Editorial Company:
Work
Assistant Editor:
Ellie McNaughton
VFX:
MPC
VFX Producer:
Marianna Bruynseels
Grade:
MPC
Colorist:
Aline Sinquin
Music:
Darlene Love
Song:
Marshmallow World
Sound Designer:
Jack Sedgwick
Sound Design:
Wave Sound
Sound Producer:
Rebecca Boswell

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