Creativity

Cadillac and Spike Lee Help an NFL Draftee Make Good on a 13-Year Promise to His Mom

Heartwarming Doc Arrives Just in Time for Mother's Day

Published on May 07, 2014

Editor's Pick

When he was in the third grade, University of Louisville QB Teddy Bridgewater (who is eligible for the NFL draft) promised his mom that he'd make it to the pros -- and buy her a pink Escalade when he did.

Cadillac heard that promise, and helped the young star make good on it. Working with Hill Holliday and Spike Lee, the brand created this documentary, which interviews Teddy, his coaches, his mom and more, to tell the story of a young football player who made his dream happen, while also supporting his mom as she battled breast cancer.

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About

Credits

Date
May 07, 2014
Agency:
Hill Holliday Boston
Client:
Cadillac
Director:
Spike Lee
Agency:
SpikeDDB
Agency:
Rogue

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