Cadillac Channels Teddy Roosevelt in a Teaser for Oscars Night Spot
Unbranded Film Is Set in Downtown New York
Published on Feb 18, 2015
President Theodore Roosevelt's famous "Man in the Arena" speech forms the basis for this commercial from Cadillac, a teaser for its Oscar's broadcast spot for Sunday night. The ad, its first work out of Publicis NY and Publicis London, is filmed from inside a car as it drives around downtown New York -- significant as the company moves from Detroit to New York. The spot, directed by Doug Liman of Independent Films, doesn't mention Roosevelt by name, or the Cadillac brand.