Creativity

Thai Coffee Brand Wakes Up Sleepy Drivers With App

"Drive Awake" directs you to the nearest Cafe Amazon outlet

Published on May 21, 2013

Editor's Pick

Cafe Amazon, a chain of rest stop coffee shops in Thailand, developed an app that wakes up sleepy drivers by detecting the fact that they're falling asleep at the wheel. Drivers place their phone with the "Drive Awake" app in a place where the camera can see their face, and the app (developed by BBDO Proximity Thailand) uses eye and face tracking technology to spot sleepiness, waking them up with an alarm whenever they start to doze off. It then gives directions to the nearest Cafe Amazon, encouraging them to take a coffee break.

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Credits

Date
May 21, 2013
Agency:
BBDO Proximity - Thailand
Client:
Cafe Amazon

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