Cafe Cafe: Instagram Addiction

Coffee and Instagram: both addictive.

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Cafe-Cafe, Israel's largest coffee chain, worked with local agency Ecaliptoos on a campaign aimed at the the Instagram community. A mobile app measures people's Instagram usage and ranks their activity alongside that of their friends. The "most addicted" Instagram users receive a free thermocup adorned with photographs their own Instagram feed. (Non-winners can also purchase the cup).

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About

Credits
Date
Mar 04, 2013
Agency:
Ecaliptoos
Client:
Cafe Cafe
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