Cafe Joe: Location Based Print Ad

QR code leads to a latte.

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Israeli coffee shop chain Cafe Joe put print ads with QR codes into newspapers leading readers straight to a free cup of their coffee. The idea was that readers could scan the ad, getting a link with mapping directions to their nearest branch, where they could redeem a coupon for a free cup of coffee - and finish reading their paper. Y&R Tel Aviv created the campaign.

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Jul 23, 2012
Young & Rubicam Israel
Chief Creative Officer:
Benni Bronski
Cafe Joe
Creative Director:
Sagi Blumberg
Creative Director:
Roy Cohen
Art Director:
Dan Kashani
Liron Ben Yakov
Maayan Dar
Executive Client Director:
Danirl Meirovich
Studio Manager:
Lena Feldman
Oran Yekutiel
Gabi Kazav
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