Creativity

An Instagram-Based Annual Report

Calgary Zoo posts a photo for each day of 2012

Published on Apr 23, 2013

Editor's Pick

We're not sure if this is the first annual report to be done on Instagram, but Calgary Zoo's report certainly uses the medium to its best advantage. In place of a traditional report, agency Trigger posted a photo for each day of the year last year, with each photo accompanied by text information on a particular subject. The idea was sparked by a record number of images on Instagram last year tagged #calgaryzoo, as well as a focus on conservation that last year saw its annual report printed on a single sheet of recycled newsprint.

For more great ideas on this front, check out our previous feature on game-changing, and business-driving, annual reports.

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About

Credits

Date
Apr 23, 2013
Agency:
Trigger - Calgary
Client:
Calgary Zoo

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