Calibers: Toilet

Shoot up your 1040.

Published on Apr 19, 2012

Editor's Pick

Regular old targets can get pretty boring -- and who hasn't wanted to shoot up their 1040 before? To spice things up a little and perhaps help customers get rid of their pent-up anger, McKee Wallwork Cleveland ran this fun promotional campaign for a target shooting range in Albuquerque, which runs special shooting events like 'Tax Day' or 'Ladies Night.' Targets were customized to reflect the events and were given out to people as they bought access to the range.

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Apr 19, 2012
McKee Wallwork Cleveland
Executive Creative DIrector/Writer:
Bart Cleveland
Creative Director, Art Director:
Daniel Andreani
Creative Director, Art Director:
Bruce Johno
William Connor

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