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California Coastal Commission: Non-Native Species 2006

Sept. 16 is the annual California Coastal Cleanup Day, and Goodby Silverstein is back with another round of specious species (

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Sept. 16 is the annual California Coastal Cleanup Day, and Goodby Silverstein is back with another round of specious species (click here for last year's work). This time out, however, a more elaborate integrated campaign is underway, featuring posters, outdoor ads, collectible postcards and a field guide, as well as a viral video. "While last year's posters depicted a single creature, one of this year's posters depicts six trash creatures in postcard form, headlined 'Collect them all'
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About

Credits
Date
Aug 22, 2006
Partner/Creative Director:
Jeff Goodby
ACD/Copywriter:
Tyler Hampton
ACD/Art Director:
Paul Foulkes
Copywriter:
Nat Lawlor
Designer:
Trig Van Der Heiden
Photographer:
Claude Shade
Client:
California Coastal Commission
Agency:
Goodby Silverstein & Partners
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