To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Powerball Comes to California, Asking You to 'Believe'

Campaign asks you to have some faith in your chances

Editor's Pick

The Scala and Kolacny Brothers' "California Dreamin'" cover is the setting for this surprisingly lovely spot for Powerball and the California Lottery out of David & Goliath. Snow -- in the form of balls -- falls from the sky over the citizens of California, while a simple placecard at the end reads: "Believe in Something Bigger."

To launch Powerball, the California Lottery wanted to go beyond showing the great things in life you can do with a lot of money, and focus instead of the possibility of winning the lottery -- a possibility that is, according to Powerball's own FAQ page, about 1 in 175,223,510.

But still, you can't win without trying, and you won't try unless you believe in something bigger than yourself. A digital element invites Californians to post their dreams, while an out-of-home feature will see giant red balls popping up all over the state.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 03, 2013
Agency:
David&Goliath
CCO:
David Angelo
Client:
California Lottery
ECD:
Colin Jeffery
AD:
Todd Rone Parker
CW:
Daniel Kelly
Head of Production:
Carol Lombard
EP:
Christopher Coleman
Senior Producer:
Nicolette Spencer
Digital Producer:
Diego de la Maza
Associate Digital Producer:
Erica Tremblay
Prod. Co.:
Independent Media
Director:
Janusz Kaminiski
Exec. Producer:
Susanne Preissler
Head of Production:
Marc Seigel
Editorial:
Spinach
Color:
Technicolor
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age