California Lottery Says That Giving Lottery Tickets is Good as Winning the Lottery

David & Goliath Launches New Xmas Spot

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Editor's Pick

California Lottery takes a slightly different tack in a new holiday spot by David & Goliath, directed by The Guard Brothers, out of Smuggler. The category usually features the joy of someone winning the lottery -- this one, however, chooses to focus on the joy of giving. An older man's lonely life is chronicled nicely in the commercial. As he heads home, he finds a present on his door -- one left by his young neighbor.

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About

Credits
Date
Nov 25, 2013
Agency:
David&Goliath
CCO:
David Angelo
Client:
California Lottery
ECD:
Colin Jeffery
CD/AD:
Eron Broughton
AD:
Shaun Wright
CW:
Peter Hughes
Prod. Co.:
Smuggler
Director:
The Guard Brothers
DOP:
Joost Van Gelder
Managing Partner:
Brian Carmody
EP:
Alison Kunzman
EP:
Carole Hughes
Line Producer:
Alexandra Lisee
Editorial:
Spinach
Category
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