Creativity

California Lottery Says That Giving Lottery Tickets is Good as Winning the Lottery

David & Goliath Launches New Xmas Spot

Published on Nov 25, 2013

Editor's Pick

California Lottery takes a slightly different tack in a new holiday spot by David & Goliath, directed by The Guard Brothers, out of Smuggler. The category usually features the joy of someone winning the lottery -- this one, however, chooses to focus on the joy of giving. An older man's lonely life is chronicled nicely in the commercial. As he heads home, he finds a present on his door -- one left by his young neighbor.

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