Creativity

California Lottery Says That Giving Lottery Tickets is Good as Winning the Lottery

David & Goliath Launches New Xmas Spot

Published on Nov 25, 2013

Editor's Pick

California Lottery takes a slightly different tack in a new holiday spot by David & Goliath, directed by The Guard Brothers, out of Smuggler. The category usually features the joy of someone winning the lottery -- this one, however, chooses to focus on the joy of giving. An older man's lonely life is chronicled nicely in the commercial. As he heads home, he finds a present on his door -- one left by his young neighbor.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Nov 25, 2013
Agency:
David&Goliath
Chief Creative Officer:
David Angelo
Client:
California Lottery
ECD/Production:
Colin Jeffery
CD/AD:
Eron Broughton
Art Director:
Shaun Wright
Copywriter:
Peter Hughes
Production Company:
Smuggler
Director:
The Guard Brothers
Director of Photography:
Joost Van Gelder
Managing Partner:
Brian Carmody
Executive Producer:
Alison Kunzman
Executive Producer:
Carole Hughes
Line Producer:
Alexandra Lisee
Editorial:
Spinach

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.