California Milk Advisory Board: Farmville

Moo, it's a California Cow.

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Farmville, Deutsch L.A. and the California Milk Advisory board have teamed up for a brand integration within the four walls of the virtual farm. Players of Farmville can now send "real" California Cows to friends or rear them on their own farms.

It's a smart, different way to bring California Milk in front of people's eyes, but we wonder if the brand's target demo are necessarily Farmville players. According to a Deutsch spokesperson, they are: "Lots of moms play FarmVille, and they tend to drive dairy purchases," the agency said. According to AppData, 48% of users are women aged 25-54.

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About

Credits
Date
Sep 20, 2012
Agency:
Deutsch Los Angeles
Client:
California Milk Advisory Board
Director of Media & Data Strategy:
Kyle Acquistapace
Digital Group Media Director:
Lauren Mehl Tetuan
Digital Associate Media Director:
Kelly Clarke
Digital Media Planner:
Matt Bauer
Art Director:
Mai Nakamura
Creative Director:
Scott Hidinger
Group Creative Director:
Karen Costello
Chief Creative Officer:
Mark Hunter
Category
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