California Milk Processor Board: Battle for Milkquarious

The milk-focused rock opera you've been waiting for

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Goodby Silverstein & Partners' latest integrated campaign for the California Milk Processor Board is based around this 20-minute rock opera, Battle for Milkquarious.

The web film resurrects White Gold, the central character in Goodby's last big ticket milk campaign. The campaign also incorporates a CGC video contest for California teens aimed at helping to fun high school arts programs. Kids in CA schools can enter their own video interpretation of one of the scenes in Battle for Milkquarious. The first place film will net $20,000 for the winner's school arts program. Second place wins $10,000 and eight finalists will received $2,500 each.

The film and contest details are on the Battle for Milkquarious site, created by Goodby and Hi-Res! London.

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About

Credits
Date
Oct 05, 2009
Agency:
Goodby Silverstein & Partners
Client:
California Milk Processor Board
Creative Director:
Jeff Goodby
Associate Creative Director:
Paul Charney
Associate Creative Director:
Bryan Houlette
Creative Director:
Ryan Honey
Copywriter:
Paul Charney
Copywriter:
Andrew Bancroft
Art Director:
Bryan Houlette
Art Director:
Adrien Bindi
Lyricist:
Andrew Bancroft
Producer:
Ashley Sferro
Producer:
Nick Terzich
Executive Producer:
Maurie Enochson
Production Company:
MJZ
Director:
Tom Kuntz
Executive Producer:
Jeff Scruton
Director of Photography:
Bryan Newman
Production Designer:
Andy Reznick
Costume Designer:
Casey Storm
Line Producer:
Scott Kaplan
Editorial Company:
Mackenzie Cutler
Editor:
Gavin Cutler
Editor:
Erik Laroi
Music:
Tyler Spencer
Music:
Zach Shipps
Post Production:
Method
EFX:
Method
VFX Supervisor:
Sean Faden
VFX Supervisor:
Andy Boyd
Executive Producer:
Gabby Gourrier
Animation Company:
Buck

See more credits

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