California Milk Processor Board: Got Milk?

The "Got Milk" campaign gets refilled with a newly updated site that features a factory of games and quirky characters.

To deliver the message of milk as a super drink that strengthens bones, muscles, hair, nails and

The "Got Milk" campaign gets refilled with a newly updated site that features a factory of games and quirky characters.

To deliver the message of milk as a super drink that strengthens bones, muscles, hair, nails and teeth and even reduces PMS sympotms, the site's many challenges include shooting a cow out of a cannon, using your mouse to click, drag and reenergize  muscular horses in the "Gladiator Formulator", head-butt milk cartons or  test your milk IQ in a crossword puzzle and possibly win a Nintendo Wii or Macbook Air.

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Full Credits

Client:
California Milk Processor Board
Agency:
Goodby Silverstein & Partners
Creative Director:
Jeff Goodby
Associate Creative Director:
Paul Charney
Associate Creative Director:
Bryan Houlette
Art Director:
Katie McCarthy
Copywriter:
Jessica Shank
Director of Interactive Production:
Mike Geiger
Agency Executive Producer:
Amanda Cox
Agency Producer:
Jonathan Percy
Web Production:
unit9

Date

Apr 29, 2008

Tags

beverage, PSA, games, North America

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