California Milk Processor Board: White Gold Website

Leaving the island realm of "Get the Glass" for a big tall taste of rock n' roll heaven, Goodby's latest Got Milk? initiative tells us the tale of fictitious, flamboyant glam rocker White Gold.

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Leaving the island realm of "Get the Glass" for a big tall taste of rock n' roll heaven, Goodby's latest Got Milk? initiative tells us the tale of fictitious, flamboyant glam rocker White Gold.

While the integrated campaign features spots, music videos and print work, the web destination provides the whole story through several sections of video content, easter eggs and downloads that'll absorb many hours. 

With white being the overriding color scheme, visitors are steered through a grandiose, heavenly rock saga that includes the amusing interactive video "Is It Me, Or Do You Love My Hair?", a "River of  Time" section that steers you through the history and milk-themed discography of White Gold and a photo shoot. Along the way, you can unlock various medallions which will take you further into the site.

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About

Credits
Date
Apr 09, 2008
Client:
California Milk Processor Board
Agency:
Goodby Silverstein & Partners
Creative Director:
Jeff Goodby
ACD/Copywriter:
Paul Charney
ACD/Art Director:
Bryan Houlette
Copywriter:
Jessica Shank
Copywriter:
Jon Wolanske
Copywriter:
Andrew Bancroft
Art Director:
Katie McCarthy
Art Director:
Felipe Lima
Agency Executive Producer:
Amanda Cox
Agency Associate Producer:
Eryn Rosenberg
Production Company:
Odopod
Creative Director (Odopod):
Tim Barber
Director:
Rafael Fernandez
Executive Producer:
Kris Smith
Senior Producer:
Gwinn Appleby
Producer:
Molly Holt
Art Director (Odopod):
Damon Nelson
Senior Designer:
Jason Hardy
Designer:
Yuri Ono
Designer:
Joel Francke
Designer:
Giselle Guerrero
3D Artist:
Jason Gary
3D Artist:
Adam Glazier
3D Artist:
David Robert
Animator:
Greg Roberts
Copywriter (Odopod):
Larry Johnson
Technical Director:
David Bliss
Lead Developer:
Boris Pique
Developer:
Aaron Clinger
Developer:
Pete Schirmer
Developer:
Ammon Haggerty
Lead Video Editor:
Kevin Murray
Video Editor:
Roger Scott
Video Production:
Ken Kirkpatrick
Managing Director:
Rick Fishbein
Production Company:
Green Dot Films
Executive Producer:
Darren Foldes
Executive Producer:
Rich Pring
Line Producer:
Ursula Gabel
Director of Photography:
Ross Richardson
Production Designer:
Mark Snelgrove
Telecine:
Riot

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