California Milk Processor Board: White Gold Website
Leaving the island realm of "Get the Glass" for a big tall taste of rock n' roll heaven, Goodby's latest Got Milk? initiative tells us the tale of fictitious, flamboyant glam rocker White Gold.
<Leaving the island realm of "Get the Glass" for a big tall taste of rock n' roll heaven, Goodby's latest Got Milk? initiative tells us the tale of fictitious, flamboyant glam rocker White Gold.
While the integrated campaign features spots, music videos and print work, the web destination provides the whole story through several sections of video content, easter eggs and downloads that'll absorb many hours.
With white being the overriding color scheme, visitors are steered through a grandiose, heavenly rock saga that includes the amusing interactive video "Is It Me, Or Do You Love My Hair?", a "River of Time" section that steers you through the history and milk-themed discography of White Gold and a photo shoot. Along the way, you can unlock various medallions which will take you further into the site.
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- Average user rating:
- 4.00
- Number of user ratings:
- 2
Full Credits
- Client:
- California Milk Processor Board
- Agency:
- Goodby Silverstein & Partners
- Creative Director:
- Jeff Goodby
- ACD/Copywriter:
- Paul Charney
- ACD/Art Director:
- Bryan Houlette
- Copywriter:
- Jessica Shank
- Copywriter:
- Jon Wolanske
- Copywriter:
- Andrew Bancroft
- Art Director:
- Katie McCarthy
- Art Director:
- Felipe Lima
- Agency Executive Producer:
- Amanda Cox
- Agency Associate Producer:
- Eryn Rosenberg
- Production Company:
- Odopod
- Creative Director (Odopod):
- Tim Barber
- Director:
- Rafael Fernandez
- Executive Producer:
- Kris Smith
- Senior Producer:
- Gwinn Appleby
- Producer:
- Molly Holt
- Art Director (Odopod):
- Damon Nelson
- Senior Designer:
- Jason Hardy
- Designer:
- Yuri Ono
- Designer:
- Joel Francke
- Designer:
- Giselle Guerrero
- 3D Artist:
- Jason Gary
- 3D Artist:
- Adam Glazier
- 3D Artist:
- David Robert
- Animator:
- Greg Roberts
- Copywriter (Odopod):
- Larry Johnson
- Technical Director:
- David Bliss
- Lead Developer:
- Boris Pique
- Developer:
- Aaron Clinger
- Developer:
- Pete Schirmer
- Developer:
- Ammon Haggerty
- Lead Video Editor:
- Kevin Murray
- Video Editor:
- Roger Scott
- Video Production:
- Ken Kirkpatrick
- Managing Director:
- Rick Fishbein
- Production Company:
- Green Dot Films
- Executive Producer:
- Darren Foldes
- Executive Producer:
- Rich Pring
- Line Producer:
- Ursula Gabel
- Director of Photography:
- Ross Richardson
- Production Designer:
- Mark Snelgrove
- Telecine:
- Riot
Date
Apr 09, 2008
Genre
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