Creativity

Call + Response and the US State Department: Slavery Footprint

Slavery is still here.

Published on Sep 21, 2011

Editor's Pick

MUH-TAY-ZIK | HOF-FER and Unit 9 London partner with Call + Response and the U.S. State Department to raise awareness about slavery today. The site, called "Made in a Free World" allows you track how many slaves work for you, based on how many where you live, items of clothing you have, what you eat, gadgets you own and so on.

An accompanying app lets consumers encourage brands to investigate how many slaves are used in their own supply chain operations. A geo-location element allows you to check-in to the app while you shop at these stores, and over a 1,000 Facebook pages will show how each store and brand is doing on the slavery front. Consumers that take the survey and work on encouraging brands to look into their practices will also win "Free World" points.

The global slave trade is estimated to be over 27 million people working in supply chains for global products to create products like iPhones, cameras and running shoes. Often, the campaign says, major brands aren't even aware of the slavery footprint present in their own supply chains.

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About

Credits

Date
Sep 21, 2011
Agency:
Muhtayzik Hoffer
Client:
Call + Response and the US State Department
Executive Creative Director:
John Matejczyk
Creative Director:
Diko Daghlian
Exec. Producer:
Michelle Spear
Producer:
Kelli Bratvold
Copywriter:
John Matejczyk
Copywriter:
Melissa Blaser
Copywriter:
Aaron Sanchez
Copywriter:
Mike Gallucci
Art Director:
Omid Rashidi
Art Director:
Diko Daghlian
Digital Production:
unit9
Interactive Director:
Robert Bader
Producer:
Mel Di Prinzio
Executive Producer:
Emmanuel Saccoccini
Lead Developer:
Todd Moore
Lead Designer:
Luciano Foglia
Animator:
Maki Yoshikura
Animator:
Benz Anwat Vongtanee
Technical Director:
Gilles Boisselet
Technical Lead:
Maciej Zasada
Technical Lead:
Todd Moore
Developer:
Christian Bianchini
Developer:
Grzegorz Kedzierski
Back End Developer:
Tomasz Brunarski
Project Manager:
Elly Miller

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