Call of Duty: The War of the Future

What should you worry about?

Published on

Editor's Pick

Exoskeletons, smart weapons and camouflage redefined. And what if a hacker breaks into the U.S. war systems? Such is the gear and intelligence that could play a role in the war of the future, as explained in this two-minute documentary starring real-life war experts Ollie North and P.W. Singer that seems pulled straight from the History Channel. But, it turns out, it's not part of the channel's lineup. Rather, it's a clever plug for Activision's upcoming Call of Duty game, Black Ops II.

The faux-reality angle is a clever continuation of the approach in the game's previous teaser, which tapped a real firearms blogger to test out a weapon from the game. It's brilliant--and scary--because it's completely plausible. While the war of the future is the central focus of the upcoming game, which takes place in 2025, the scenarios conceivably could become reality in the next decade or two.

Amir Bar-Lev of RSA directs, while the work is cut by Dan Swietlik, who is an old hand in the documentary world.

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About

Credits
Date
May 02, 2012
Agency:
72andSunny
CCO:
Glenn Cole
Client:
Call of Duty
CD/Writer:
Jason Norcross
CD/Designer:
Matt Murphy
CD/Interactive Designer:
Peter Novosel
Senior Designer/Writer:
Rey Andrade
Senior Writer:
Josh Fell
Brand Director:
Mike Parseghian
Brand Manager:
Jen Marvin
Brand Coordinator:
Justin Gonzaga
Director of Film Production:
Sam Baerwald
Producer:
Eric Rasco
Producer:
Dan Ruth
Business Affairs:
Christine Claussen
Business Affairs:
Saeyoung Kim
Production Company:
RSA
Director:
Amir Bar-Lev
DP:
Adam Richards
Line Producer:
Michael Bernstein
EP:
Tom Dunlap
Editorial:
Stitch
Editor:
Dan Swietlik
Producer:
Chris Girard
Asst. Editor:
Chris Catanach
Asst. Editor:
Adam Wood
Asst. Editor:
Alex Tedesco
Finishing Artist:
Mitch Gardiner
Finishing Assistant:
Louis Schachte
Producer:
Sarah Schachte
EP:
Stacey Altman
Audio Post:
Lime
Mixer:
Rohan Young
Sound Design:
Barking Owl
Sound Designer:
Michael Anastasi
EP:
Kelly Bayett
Motion Graphics:
Logan
EP:
Matt Marquis
ECD:
Ben Conrad
Telecine:
MPC-LA
Colorist:
Mark Gethin
Producer:
Amanda Ornelas
Music Production:
The Rumor Mill
Music:
J. Ralph

See more credits

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