Creativity

Get Your Callegari Olive Oil From a Perfume Bottle

Gorgeous new packaging for Spanish brand takes inspiration from mosaic tiles

Published on Jun 13, 2013

Editor's Pick

Pereira & O'Dell make olive oil packaging a thing of beauty for Callegari. The packaging, which is aimed at chefs, food buyers and foodies, draws inspiration from Spanish tiles, since the brand is imported from Spain, and has two styles of bottles: a glass one that can stand upright and on its side,  and is shaped like a "golden droplet." The second one is shaped as a perfume bottle with an attached atomizer that can be used for salads, and draws attention to the smell of the oil itself. A promotional "pen" is also offered, that lets chefs "sign" their signature dishes using the oil.

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About

Credits

Date
Jun 13, 2013
Agency:
Pereira & O'Dell
Chief Creative Officer:
PJ Pereira
Client:
Callegari Olive Oil
Executive Creative Director:
Jaime Robinson
Design Director:
Rai Favacho
Design Director:
Patricia Ebner
Designer:
Rai Favacho
Designer:
Patricia Ebner
Designer:
Moses Kelany
Executive Agency Producer:
Jeff Ferro
Agency Producer:
Drew Saucedo
Agency Producer:
Judy Kreiter
Copywriter:
Charlie Wolff

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