Calvin Klein: CK One

ckOne for a new generation

Published on

Editor's Pick

Calvin Klein worked with Steven Meisel, who directed Kate Moss in the original ckOne launch in 1994, on a new integrated campaign for the ckOne lifestyle collection.

TV spots will features models, musicians, actors and sports stars known for their individuality: including Pixie Geldof, Alice Dellal, British boxing champion and Olympic hopeful Robert Evans and Swedish artist Viggo Janason. The full campaign breaks on March 1, but here's a teaser clip.

The campaign is designed to bring a younger demographic to the ckone lifestyle brand, which comprises denim and underwear as well as fragrance. TV spots are designed to drive traffic to the ckOne website. . There, visitors will be invited to contribute to the campaign by uploading their own videos, which they will then be encouraged to share through social media.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 23, 2011
Calvin Klein
Steven Meisel
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age