Creativity

David Fincher and Rooney Mara Reunite for Calvin Klein Fragrance Ad

The 'Yeah Yeah Yeahs' Provide Backing Track

Published on Jul 12, 2013

Editor's Pick

The waiflike beauty of Rooney Mara is the perfect centerpiece of this black-and-white commercial for Calvin Klein's new fragrance, Downtown. Directed by David Fincher, (who worked with the actress for "The Girl With the Dragon Tattoo") the commercial stars Ms. Mara as a Hollywood starlet with a very human side -- a sense of empathy and delight -- something that hasn't, we assume, been washed away by fame and fortune.

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About

Credits

Date
Jul 12, 2013
Client:
Calvin Klein
Director:
David Fincher
Production Company:
RESET

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