Creativity

Justin Bieber Is the New Marky Mark in Calvin Klein's Latest Ad Campaign

Yes, CK Really Went There

Published on Jan 06, 2015

Editor's Pick

While other fashion brands are making smart, super cool casting choices for their new spring campaigns, Calvin Klein has decided to go the tweeny bopper route by making Justin Bieber the face of its new ads.

The pop star strategy worked so well back in the early 1990s when Mark Wahlberg modeled the skivvies, but the Biebs in tighty-whiteys feels a bit desperate -- like when the pop star stripped down to his Calvins earlier this year, only to get booed, at Fashion Rocks. For a brand whose underwear ads have historically reflected daring and a sophisticated, sultry sexiness, this couldn't be any further from that.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jan 06, 2015
Client:
Calvin Klein

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.