Creativity

Even Multimillionaires Have Everyday Niggles in These Lottery Ads

Campaign for Euromillions Explores Life's 'Nicer Problems to Have'

By Alexandra Jardine. Published on Sep 07, 2016

Editor's Pick

Even the super-wealthy have niggly little everyday problems in the latest ads from U.K. lottery operator Camelot, promoting its EuroMillions draw.

You know those times you lie awake at night listening to a dripping faucet? Well, that's happening to the middle-aged couple in the spot seen here, except the drip is coming from a ridiculously over-the-top water feature in the foyer of their palatial new home.

Another spot sees a couple having trouble finding a parking spot -- for their enormous super-yacht.

The ads, by Abbott Mead Vickers BBDO, end with the line "Nicer problems to have." Directed by James Rouse at Outsider, they are the first in a series that will all feature the troubles of multi-millionaires, running to the end of October.

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About

Credits

Date
Sep 07, 2016
Agency:
Abbott Mead Vickers BBDO
Client:
Camelot EuroMillions

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