Creativity

U.K. Lotto Urges You to Play, so Piers Morgan Can't Open His Own Theme Park

Latest Campaign Features Celebrities Brits Love to Hate

Published on Jul 07, 2015

Editor's Pick

Former CNN presenter, tabloid editor and "Britain's Got Talent" judge Piers Morgan is a figure Brits love to hate, but he gamely makes fun of himself in this spot for the U.K. lottery operator Camelot.

The Lotto's latest campaign takes a new tack: play the Lotto to prevent other people (like Morgan) from winning, using the tagline / hashtag "#PleaseNotThem."

In the spot, we see Morgan making plans for his own theme park - Piers's Pier -- which looks set to blight a coastal town with his image on rollercoasters, spinning teacups and more. The whole thing is done in a semi-serious, documentary style which might even get some viewers spilling their tea in horror, until the final frames, when they are urged to prevent Morgan from getting the lottery win he needs to open the park.

AMV BBDO created the campaign, which will also involve another spot featuring celebrity and former glamour model Katie Price (an infamous self-publicist) who apparently wants to create her own TV channel featuring herself in every show.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jul 07, 2015
Agency:
Abbott Mead Vickers BBDO
Client:
Camelot
Creative Director:
Alex Grieve
Creative Director:
Adrian Rossi
Copywriter:
Tim Riley
Copywriter:
Charlotte Adorjan
Art Director:
Michael Jones
TV Producer:
Matt Towell
Media Agency:
Vizeum
Media Planner:
James Cross
Production Company:
Biscuit
Director:
Jeff Low
Production Company Producer:
Kwok Yau
Post Production Company:
The Mill
Audio Post Production:
750 MPH
Editor:
Saam Hodivala

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.