Camp Nectar: Real Fruit Boxes - Board

Box-shaped fruit.

Published on May 18, 2012

Editor's Pick

To demonstrate just how natural Camp Nectar juice is, a brilliant bit of gardening from ageisobar. They made molds in the shape of juice boxes and hung them on the trees. Over two years of experiements, the fruits within grew into the shape of the boxes. They were then exhibited in grocery stores, along with real fruit.

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May 18, 2012
ageisobar Sao Paulo
Camp Nectar
Creative Director:
Carlos Domingos
Art Director:
Henrique Mattos
Art Direction:
Cristiano Rodrigues
Art Director:
Charles Faria
Daguito Rodrigues
Agency Producer:
Silvia Moreli
Agency Producer:
Thaysa Mamed
Sound Director:
S de Samba

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