Camp Nectar: Real Fruit Boxes - Case Study

Box-shaped fruit.

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To demonstrate just how natural Camp Nectar juice is, a brilliant bit of gardening from ageisobar. They made molds in the shape of juice boxes and hung them on the trees. Over two years of experiements, the fruits within grew into the shape of the boxes. They were then exhibited in grocery stores, along with real fruit.

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About

Credits
Date
May 18, 2012
Agency:
ageisobar Sao Paulo
Client:
Camp Nectar
Creative Director:
Carlos Domingos
Art Director:
Henrique Mattos
Art Direction:
Cristiano Rodrigues
Art Director:
Fuku
Copywriter:
Charles Faria
Copywriter:
Daguito Rodrigues
Agency Producer:
Silvia Moreli
Agency Producer:
Thaysa Mamed
Sound:
S de Samba
Category
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