Campaigns & Grey: Patalastas Shirt Packaging - Hanger Open

Packaging for a cause.

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Since 2003, Philippine agency Campaigns & Grey has worked to provide education for underprivileged kids from Smokey Mountain, a large garbage dump in the Phiippines. For its 25th anniversary, the agency wanted to boost its efforts by helping more kids and rewarding those who did well in school with cash bonuses. The agency needed to raise more funds to support the effort, so it created these "patalastas" t-shirts-in some inventive packaging that played to Filipinos' sense of nostalgia. Each shirt was packed in a box that doubled as a hanger, covered in vintage ads from the Philippines.

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About

Credits
Date
May 22, 2012
Agency:
Campaigns & Grey
Chief Creative Officer:
Ompong Remigio
Client:
Campaigns & Grey
ACD/AD:
Mel Aguinaldo
Producer:
Meggie Valdes
Photographer:
Mel Aguinaldo
Artist:
Gredge Salvador
Category
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