Creativity

Richard Sherman Is Campbell's Latest Mama's Boy

The Football Pro Hangs From a Helicopter in Web Film for Campbell's Chunky Soup

Published on Aug 18, 2014

Editor's Pick

Seattle Seahawks cornerback Richard Sherman is the newest addition to Campbell's 17-year "Mama's Boy" campaign. In this two-minute action-packed web film "Copter Caper," created out of Y&R New York, the football pro's mom Beverly enlists a team of superfans to deliver her son a bowl of Campbell's Chunky soup.

From the theme song to its comic book-style captions, Mom's adventure with a gang of unlikely heroes emulates '60s superhero series shows like Batman.. The campaign will extend into an animated video in the next few weeks -- the cartoon cast of characters can be seen here.

In addition, :60, :30 and :15-second versions of the film will debut on TV and online today. Read more about the campaign on adage.com

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About

Credits

Date
Aug 18, 2014
Agency:
Y&R New York
Client:
Campbell's

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