Richard Sherman Is Campbell's Latest Mama's Boy

The Football Pro Hangs From a Helicopter in Web Film for Campbell's Chunky Soup

Editor's Pick

Seattle Seahawks cornerback Richard Sherman is the newest addition to Campbell's 17-year "Mama's Boy" campaign. In this two-minute action-packed web film "Copter Caper," created out of Y&R New York, the football pro's mom Beverly enlists a team of superfans to deliver her son a bowl of Campbell's Chunky soup.

From the theme song to its comic book-style captions, Mom's adventure with a gang of unlikely heroes emulates '60s superhero series shows like Batman.. The campaign will extend into an animated video in the next few weeks -- the cartoon cast of characters can be seen here.

In addition, :60, :30 and :15-second versions of the film will debut on TV and online today. Read more about the campaign on adage.com

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 18, 2014
Agency:
Y&R New York
Client:
Campbell's
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age