Creativity

Campbell's: Warhol Special Edition Cans 2

Life becomes art becomes life.

Published on Aug 29, 2012

Editor's Pick

Andy Warhol famously had the same lunch every day for twenty years--Campbell's Soup. Not only did it satisfy his bodily cravings, but his artistic ones too--as it became the muse for one of his most famous series of paintings, his 1962 collection of 32 canvases, each depicting a variety of Campbell's offerings. To celebrate the 50th anniversary of the famed works, Campbell's Soup has released limited edition cans featuring artwork derived from Warhol's "originals," distributed at Target stores nationwide.

The cans were originally scheduled to go on sale this Sunday, but according to a Campbell's spokesperson, have already started appearing on Target shelves. Four different versions will be available for $.75 a piece while supplies last. (They've actually already started appearing on eBay.) Check out more images below.

The effort also includes the Art of Soup website, which from August 31 will feature Warhol-inspired games as well as a "Pop Art Portrait" app.

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Date
Aug 29, 2012
Client:
Campbell's

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