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Canadian Club: Your Mom Wasn't Your Dads First

To commemorate Canadian Club's 150th anniversary in 2008, Energy BBDO created a multifaceted effort championing old-time masculinity.  Featuring candid photographs of men from the '60s and '70s, Canadian Club reminds

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To commemorate Canadian Club's 150th anniversary in 2008, Energy BBDO created a multifaceted effort championing old-time masculinity.  Featuring candid photographs of men from the '60s and '70s, Canadian Club reminds consumers that their dads were once cool and, you guessed it, they also drank Canadian Club.  Many of the photos included were submitted by Beam Global employees, one of which even features Dan Tullio, Canadian Club's global brand ambassador. The campaign will be launched with print, radio, out-of-home and viral support.
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About

Credits
Date
Nov 16, 2007
Client:
Canadian Club Whiskey
Agency:
Energy BBDO
Chief Creative Officer:
Marty Orzio
Creative Director:
Derek Sherman
Creative Director:
Jason Stanfield
Copywriter:
Derek Sherman
Art Director:
Jason Stanfield
Designer:
Steve Denekas
Designer:
Jason Hardy
Senior Art Buyer:
Liz Miller-Gershfeld
Assistant Art Buyer:
Jackie VanWinkle
Print Producer:
Linda Dos Santos
Photographer:
Robert Whitman
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