Canadian Dental Association: Puppies

Dentists see the things we can't

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Dental exams detect many serious health issues that the rest of us are unable to perceive; but many people don't go to the dentist regularly because they believe that their teeth look and feel OK. So the Canadian Dental Association created these three spots, in which the important message is concealed in the background of the action; only if you know what to look for is it revealed.

Cute puppies frolic in a park, but in the background the words Oral Cancer are depicted on a signpost; skateboarders perform tricks, while 'Gum Disease' is written in graffiti on a nearby wall, and an acrobat juggles, with the words 'Tooth Decay' engraved on a window behind him.

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Apr 28, 2011
DDB Canada - Vancouver
Canadian Dental Association
Creative Director:
Dean Lee
Creative Director:
Cosmo Campbell
Neil Shapiro
Art Director:
Chris Moore
Agency Producer:
Sue Bell
Production Company:
Epoch Films
Production Company:
Jessica Sanders
Director of Photography:
Nicole Whitaker
Line Producer:
Mary Livingston
Post Production Company:
JMB Post
Daniel Pruger
Post Facility:
JMB Post
Randy Egan
Audio Company:
Wave Productions
Audio House Producer:
Craig Zarazun
Audio House Engineer:
Craig Warrian
Casting Agent:
Good People Casting
Randy Egan
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