Canadian Football League: #TheGreyCupAd

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About

Description
Using #TheGreyCupAd, fans of the CFL helped create a 60-second ad capturing the dramatic lead up to Canada's most watched sporting event.
Credits
Date
Dec 01, 2014
Agency:
Bensimon Byrne
Client:
Canadian Football League
VP, Marketing and Events at Canadian Football League:
Sara Moore
Director of Marketing at Canadian Football League:
Meghan Rogers
Chief Creative Officer:
David Rosenberg
Associate Creative Director:
Lorne Covant
Copywriter:
Dave Thornhill
Director:
Jody Colero
Producer:
Magda Czyz
Producer:
Meghan Cheesbrough
Project Manager:
Tim Simpson
Strategist:
Debra Kavchak-Taylor
Post Production House:
Smith
Editing House:
Panic & Bob
Editor:
Matthew Kett
Assistant Editor:
Spencer Guest
Assistant Editor:
Daniel Reis
Executive Producer:
Sam McLaren
Online:
Dan Kelly
SFX:
Dan Kelly
Colour Artist:
Dan Kelly
Online Producer:
Kristen Van Fleet
Music Label:
Universal Music
Band:
Imagine Dragons
Music and Sound Company:
Silent Joe
Music Editor & Engineer:
Vlad Nikolic
Executive Producer:
Maggie Blouin Pearl

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