To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

This Canadian Olympics Spot is the 'Gayest' Ad Ever

Canadian Institute of Diversity and Inclusion Shows That the Games Have Always Been a Little Gay

Editor's Pick

The Russian ban on "gay propaganda" has gotten plenty of criticism recently, ahead of the Winter Olympics, which will be held in Sochi this year.

The Canadian Institute of Diversity and Inclusion gets in on the act, with this hilarious ad showing the Olympic sport of luge -- and how it's always been, just like the Winter Olympics themselves, just a little bit "gay." Rethink is the agency.

In previous agency efforts against the ban, Mother London sent a set of five Russian nesting dolls painted as gay British icons -- Elton John, Stephen Fry, George Michael, Graham Norton and Tom Daly --- to the Kremlin and the Russian Embassy in London in lieu of a Christmas card this year.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 04, 2014
Agency:
Rethink
CD:
Aaron Starkman
Client:
Canadian Institute of Diversity and Inclusion
CD:
Chris Staples
CD:
Ian Grais
CD:
Dre Labre
ACD:
Mike Dubrick
AD:
Joel Holtby
Writer:
Aaron Starkman
Writer:
Mike Dubrick
Prod. Co.:
Topix
Director:
Anthony Scott Burns
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age