Creativity

Canadian Tourism Commission: 35 Million Directors

O Canada, by Canadians.

Published on Nov 20, 2012

Editor's Pick

Canada is the latest country to turn to its own citizens for help in promoting tourism, with this video made up of footage sent in by 35 million Canadians. Made by DDB Canada, its approach follows the efforts of Sweden, with its Cyber grand-prix winning@Sweden Twitter account, and the Philippines, whose tourism campaign gained a momentum of its own when citizens set up a Facebook page devoted to it.

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About

Credits

Date
Nov 20, 2012
Agency:
DDB Canada
Client:
Canadian Tourism Commission
Creative Director:
Cosmo Campbell
Agency:
Tribal DDB Vancouver
Creative Director:
Dean Lee
Associate Creative Director/Copywriter:
Neil Shapiro
Art Director:
John Larigakis
Agency Producer:
Dana Rudelier
Strategist:
Natalie Godfrey
Post Production Facility:
JMB Post
Editor:
Don Macdonell
Online Editor/Colorist:
Randy Egan
Animation:
Daniel Pruger
Audio House:
GGRP

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