Creativity

A Soccer Game Has an Unexpected Twist in This Ad for Canal Digital

Martin Werner Directs Film That Aims to Show Diversity of Content

By Alexandra Jardine. Published on Sep 26, 2017

Editor's Pick

A new spot from broadcaster Canal Digital for the Nordic region celebrates the diversity of its content by putting an unexpected twist into what seems to be an ad about watching sports.

To the romantic strains of Samuel Barber's "Adagio for Strings," better known as the theme from "Platoon," we see a fan at a soccer game seemingly carried away by passion at his team's victory. However, it turns out his passion is actually for one of the players, who suddenly bursts through the crowd and passionately kisses him. "We have gathered all kinds of love in our streaming service," says the end voiceover.

Bacon's Martin Werner directed the ad for agency Try, Oslo. Its aim is to highlight Canal Digital's love of entertainment, as well as showing the diversity and range of content it offers.

"We knew we faced a challenge in finding a fresh and surprising twist to the pretty well-known premise of different genres coming together. Safe to say, we think we found a way," says Caroline Riis, creative at Try, in a statement.

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About

Credits

Date
Sep 26, 2017
Agency:
Try Oslo
Brand & Positioning Manager:
Camilla Herland
Client:
Canal Digital
Production Company:
Bacon
Director:
Martin Werner
Executive Producer:
Magne Lyngner
Producer:
Magne Lyngner
Director of Photography:
Jallo Faber
Production Manager:
Elisabeth Danielsen
Post Producer:
Øystein Dyb
VFX:
Ola Jaco Nestande
1st Assistant Director:
Robert Diment
Editor:
Rasmus Gitz Johansen
Grade Artist:
Julien Alar
Sound Design:
Adrian Aurelius
Service Production:
Radioaktive Film
Account Director:
Catharina Kokkim
Project Manager:
Kristine Eikenes
Creative:
Finn Knudsen
Creative:
Eirik Sørensen
Creative:
Caroline Riis
Animation:
Apt
Project Manager:
Cecilie Fassbender
Motion Designer:
Frode Ekeberg
Programmer:
Eirik Houses

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